Bulk Barn
Insight: Millennials are a globalized generation that dream of world travel, but struggle to afford it.
Idea: Showcase what Bulk Barn has that other go-to snack shops don’t - an international snack selection. By providing a taste of world cultures, we turn economic constraints into culinary adventures right at home.
*AI generated images.
Passport program encouraging venturing through the snacks of the world, in the pursuit of future favourites.
In collaboration with Air Miles.
*AI generated assets.
Snack sample bags to encourage trying new tastes.
*AI generated image.
World’s Fair-inspired pop-up exhibit of the snack sculptures from OOH, designed by artists from those respective countries.
Encouraging customers and their kids to get inspired, and make landmark sculptures using snacks available at Bulk Barn.
They can use an AR filter to make their landmark appear right in the real-life location.
Art Director: Ethan Davidson