Insight: Millennials like neat lawns, but don’t care about perfection as their parents did. And with work, kids, and social lives, who’s got the time?
Idea: No Mow Worries - Highlighting how trim and green clover lawns remain in the face of neglect, as they are drought-tolerant, fertilize themselves, and don’t grow beyond ~5 inches.
In-Store landscaping display. As days pass, clover increasingly proves to stay green and trim, soft and natural - without upkeep.
Convert an abandoned construction lot eyesore into an enjoyable downtown green-space of evergreen clover.
Art Director: Ethan Davidson
Art Director: Michelle Chiu