Nissin Cup Noodles

Target: Gen-Z university students, who want unique dining experiences on an instant ramen budget.

Insight: Identity and self-expression are an integral value to Gen-Z, who regularly put their own aesthetic spin on their belongings to define themselves. Much like an outfit, an apartment, or a even phone case, a meal is an opportunity to express your personal style.

Idea: Nissin Cup Noodles provide a perfect canvas for self-expression. By showcasing unique dishes styled by trendy subcultures, we aim to resonate with Gen-Z’s strong sense of personal identity, inspiring them to try their own creations.